This is a new generation audit that follows a full analysis and setup of your analytics tools with actionable insights you can use to instantly increase your marketing efficiency and improve your KPIs.
of live websites use Google Analytics
of senior marketing executives believe that tracking user journeys across channels and devices is critical to their products’ success
of companies use data as a driver of strategy and change
of all customer-related decisions are based on correctly gathered data
of marketing websites are using Google Tag Manager
Accurate insights and good decisions need to be based on reliable data. A comprehensive analysis and proper set up of your analytics will help you make sure your account is free of any inaccuracies and blindspots that might affect your insights and decisions.
Focus on measuring what matters for your business with a set-up that reflects your unique needs. With an optimal conversion tracking solution, such Google Tag Manager (GTM), you’ll be able to track user behavior in a code-free way that saves your and your developers' time.
Many audits end with data points, leaving you to make sense of the numbers. But not this one. It includes a Data Studio visualization of your data, explained in terms of plain language observations that you can easily apply to your business needs. No advanced GA knowledge required.
All you need to regain the control over your data analytics.
We’ll check the validity of your tracking code and look for pages that have the tracking code missing or implemented incorrectly.
We’ll check if the goals are set up properly and create additional micro and macro goals to help you keep track on meaningful user actions in your online product.
Then we’ll make the basic structure for your Google Analytics account by creating and/or adjusting the basic views.
We’ll also find and fix possible issues with the data in Google Analytics reports to ensure perfect integrity.
Both audits include health checks, fixes and additions to the current Analytics setup, post-implementation support
and Data Studio reports.
Make your data correct and complete€1,750 €890
Use data for strategic business decisions€2,400
All prices in euros (€) and including VAT. The audits come with 100 days money-back guarantee and NDA.
Frequently asked questions.
Our Basic audit helps you make sure the data you are gathering with Google Marketing Platform is correct and complete.
Within the Basic audit, we’ll check the validity of your tracking code and look for pages that have the tracking code missing or implemented incorrectly. Then we’ll make the basic structure for your Google Analytics account by creating and/or adjusting the basic views. We’ll also find and fix possible issues with the data in Google Analytics reports to ensure perfect integrity. We’ll also check if the goals are set up properly and create up to 3 goals to help you keep track on meaningful user actions in your online product.
Our Advanced audit ensures you can use your data for informed strategic and project decisions. If you typically run multiple marketing campaigns across different channels, have a working eCommerce store, need to track sessions from related pages or domains, or simply want to make the most of your data, the Advanced audit is for you.
Within the Advanced audit, we’ll check the validity of your tracking code and look for pages that have the tracking code missing or implemented incorrectly. We’ll create custom views and properties to match your individual business goals (e.g. a separate Blog view to track your content marketing efforts or App view to track users of your web and mobile application). We’ll review the access permissions to your account to help you make sure your data is safe. We’ll also find and fix possible issues with the data in GA reports to ensure perfect integrity. We’ll also check if the goals are set up properly and create additional goals to measure your macro- and micro-conversions. Finally, we’ll make Google Analytics work for you by setting up a custom dashboard and custom reports tailored to your business goals.
No. The process and scope of our audits have been based on our experience as UX consultants and business owners. Each part is crucial to keep your data set consistent and clean and your insights accurate.
As UX designers, we believe data should serve you and your business. Data Studio, with its interactive dashboards and custom reports, will help you make the most of the data you’re gathering with GA.
We’ll start with an initial audit to review your current Google Analytics setup. You’ll get a full report with all the issues and recommendations listed. We’ll then have a call to discuss these recommendations together and decide what to implement. No action will be taken without your permission.
Once the recommendations have been implemented, we’ll prepare a detailed summary of all fixes and changes (Change log). We’ll also help you increase you Google Tag Manager leverage by implementing tags to track conversions, leads and the overall performance of your product. Finally, we’ll prepare a Data Studio report, providing you with clear, actionable insights into its performance.
After about two weeks (depending on your traffic) we'll check your Google Analytics setup once again to see if all the previous issues are resolved and the data you’re gathering is complete and correct.
If you have any other questions, feel free to contact us.