Approach:

To make web development services appear less intimidating, we’ve chosen a delicate, pastel color palette and paired it with shop fronts illustrations that are immediately associated with commerce. A straightforward Unique Value Proposition and a part of WooCommerce logo were used so that the visitor knows straight away what the landing page purpose is.

Also, as its one of the most important information from the client’s perspective, we provided the price per hour above the fold. Services section was based on four main groups of target clients’ needs with simple and plain description of services strengthened with relevant icons.

Services:

•    User research
•    UX design
•    UI design
•    Responsive web design
•    Animation and graphic design
•    Content strategy
•    Web development guidance
 

Client:

Chop-Chop.org

Results:

Fully responsive and PPC-friendly landing page, presenting WooCommece development services of the client to ecommerce owners. Since launching the website, the client observed 76% increase in conversion.

Recognition:

CSSDA Special Kudos

Online:

WooCommerce Web Development