Chatbot experience design with complete conversational script writing
Design a conversational UI website promoting web development company. The chatbot had to direct users to one of the landing pages with services relevant to a given user need and provide contact details to the responsible communication manager.
We started the project with extensive research on the principles of communication. Our goal was to create a conversation experience that is engaging and fun for the user but at the same time fulfills the client’s business objectives.
After determining the main technical and design aspects of the conversational UI such as the answer format, displaying the conversation flow and messages arrangement, we focused on writing the script.
With personas of target website visitors and client’s business goals, we prepared the outline of possible scenario for each type of user and followed it while writing the final version of the conversation.
Many people say conversational UI is the future of web interface. This article describes an entire process of designing a conversational UI for a B2B website, including basics of the communication theory and chatbot design tips and tricks.
Read the article by Leszek Zawadzki for The Startup
Complete case study of writing conversational UI script, covering the whole process of creating chatbot script from setting the goals to development instructions.
Read the article by Anna Kulawik for uxdesign.cc